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Axel Dreyer & Anne Menzel 
Wandertourismus [PDF ebook] 
Kundengruppen, Destinationsmarketing, Gesundheitsaspekte

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Capa do Axel Dreyer & Anne Menzel: Wandertourismus (PDF)

Das Buch behandelt eingangs die aktuelle Situation des Wandertourismus, seine wachsende wirtschaftliche Bedeutung und die Ursachen für diese Entwicklung. Nacheinander werden sowohl die Nachfrageseite (Demographie, Wandermotive, Reiseverhalten, Differenzierung von Wanderertypen) als auch die Angebotsseite (Wanderdestinationen, Wanderwege, Wandergastgeber, Wanderkonzepte) des Markts für Wandertourismus detailliert beleuchtet. Dabei kommen auch aktuelle Entwicklungen im Wandertourismus wie Themenwanderungen, GPS-Wandern und Pilgern nicht zu kurz. Konkret wird anschließend auf Marketingaspekte im Wandertourismus auf Destinationsebene eingegangen.

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Língua Alemão ● Formato PDF ● Páginas 362 ● ISBN 9783486704693 ● Tamanho do arquivo 8.0 MB ● Editora De Gruyter ● Cidade Berlin/München/Boston ● Publicado 2010 ● Edição 1 ● Carregável 24 meses ● Moeda EUR ● ID 6314543 ● Proteção contra cópia Adobe DRM
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