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Axel Dreyer & Arnd Krüger
Sporttourismus [PDF ebook]
Management- und Marketing-Handbuch

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Copertina di Axel Dreyer & Arnd Krüger: Sporttourismus (PDF)

Erste umfassende Darstellung des Sporttourismus.
Das E-Book Sporttourismus wird angeboten von De Gruyter und wurde mit folgenden Begriffen kategorisiert:
Sporttourismus, Management, Marketing

€139.95

Tabella dei contenuti

Der Markt für Sporttourismus. Marketing-Management im Sporttourismus. Marketinginstrumente im Sporttourismus. Trendmanagement. Szenario für den Sporttourismus im Jahr 2010. Rechtsfragen im Sporttourismus. Berufsfelder im Sporttourismus. Das Sporttourismus-Angebot der Reiseveranstalter. Touristische Entwicklung der Risiko- und Abenteuersportarten. Veranstaltungstourismus. Landschaftsbezogene Aspekte der Standortplanung. Sportbezogene Raumplanung als Element der Tourismuspolitik. Ökologisch orientiertes Marketing im Sporttourismus. Spannungsfelder zwischen Wirtschaftsentwicklung und Ökologie. Radtourismus als Element der regionalen Tourismusförderung. Erschließung jüngerer Zielgruppen durch Sport- und Aktivangebote. Das Management von Bergbahnunternehmen. Sport in der Marketingkonzeption einer Fluggesellschaft.

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Lingua Tedesco ● Formato PDF ● Pagine 500 ● ISBN 9783486787245 ● Dimensione 59.4 MB ● Editore Axel Dreyer & Arnd Krüger ● Casa editrice De Gruyter ● Città Berlin/München/Boston ● Pubblicato 2018 ● Edizione 1 ● Scaricabile 24 mesi ● Moneta EUR ● ID 6970284 ● Protezione dalla copia Adobe DRM

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