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Axel Dreyer & Arnd Krüger 
Sporttourismus [PDF ebook] 
Management- und Marketing-Handbuch

Apoio
Capa do Axel Dreyer & Arnd Krüger: Sporttourismus (PDF)

Erste umfassende Darstellung des Sporttourismus.
Das E-Book Sporttourismus wird angeboten von De Gruyter und wurde mit folgenden Begriffen kategorisiert:
Sporttourismus, Management, Marketing

€139.95
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Tabela de Conteúdo

Der Markt für Sporttourismus. Marketing-Management im Sporttourismus. Marketinginstrumente im Sporttourismus. Trendmanagement. Szenario für den Sporttourismus im Jahr 2010. Rechtsfragen im Sporttourismus. Berufsfelder im Sporttourismus. Das Sporttourismus-Angebot der Reiseveranstalter. Touristische Entwicklung der Risiko- und Abenteuersportarten. Veranstaltungstourismus. Landschaftsbezogene Aspekte der Standortplanung. Sportbezogene Raumplanung als Element der Tourismuspolitik. Ökologisch orientiertes Marketing im Sporttourismus. Spannungsfelder zwischen Wirtschaftsentwicklung und Ökologie. Radtourismus als Element der regionalen Tourismusförderung. Erschließung jüngerer Zielgruppen durch Sport- und Aktivangebote. Das Management von Bergbahnunternehmen. Sport in der Marketingkonzeption einer Fluggesellschaft.
Compre este e-book e ganhe mais 1 GRÁTIS!
Língua Alemão ● Formato PDF ● Páginas 500 ● ISBN 9783486787245 ● Tamanho do arquivo 59.4 MB ● Editor Axel Dreyer & Arnd Krüger ● Editora De Gruyter ● Cidade Berlin/München/Boston ● Publicado 2018 ● Edição 1 ● Carregável 24 meses ● Moeda EUR ● ID 6970284 ● Proteção contra cópia Adobe DRM
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