Catalog > Scienze sociali > Economia > Chris Murray: The Marketing Gurus (ePUB)

Chris Murray
The Marketing Gurus [EPUB ebook]

Supporto

Copertina di Chris Murray: The Marketing Gurus (ePUB)

This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field.
The featured books include:
Crossing the Chasm by Geoffrey Moore
The Popcorn Report by Faith Popcorn
The Anatomy of Buzz by Emanuel Rosen
Purple Cow by Seth Godin
Relationship Marketing by Regis Mc Kenna
Don't Think Pink by Lisa Johnson and Andrea Learned
Renovate Before you Innovate by Sergio Zyman
The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.

€12.99

Circa l’autore

Chris Murray is the former editor-in-chief of Soundview Executive Book Summaries. He lives near Philadelphia, Pennsylvania, where he currently writes and edits business books.
Visit www.summary.com

Acquista questo ebook e ricevine 1 in più GRATIS!

Lingua Inglese ● Formato EPUB ● Pagine 304 ● ISBN 9781786490056 ● Dimensione 1.3 MB ● Casa editrice Atlantic Books ● Città London ● Paese GB ● Pubblicato 2016 ● Scaricabile 24 mesi ● Moneta EUR ● ID 5220711 ● Protezione dalla copia DRM sociale

Altri ebook dello stesso autore / Editore

251.174 Ebook in questa categoria

Copertina di Kambiz Rakhshanbabanari: Embodied Carbon in the Built Environment

Kambiz Rakhshanbabanari: Embodied Carbon in the Built Environment

The built environment is one of the largest emitters of carbon dioxide globally therefore reducing both operational and embodied emissions is critical to improving the overall footprint of the indust …

Copertina di Erik Ostergaard: Anticipatory Leadership

Erik Ostergaard: Anticipatory Leadership

Leadership and future-of-work expert Erik Korsvik Ostergaard’s new book explores Futures Thinking and Strategic Foresight. It shows how these important processes can be used inside of organizations t …

Copertina di Chris Hatfield: Sales Psyche

Chris Hatfield: Sales Psyche

In the relentless world of sales, where targets loom large and rejection can be a constant companion, the toll on your mind is often underestimated. This book is a transformative resource in the chal …

Copertina di Sangeeta Waldron: What Will Your Legacy Be?

Sangeeta Waldron: What Will Your Legacy Be?

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

Copertina di D.B.A., Mehdi Khosrow-Pour: Advanced Methodologies and Technologies in Business Operations and Management

D.B.A., Mehdi Khosrow-Pour: Advanced Methodologies and Technologies in Business Operations and Management

Copertina di Wenwei (City University of Hong Kong, Hong Kong) Guan: WTO Jurisprudence

Wenwei (City University of Hong Kong, Hong Kong) Guan: WTO Jurisprudence

This book offers a critical examination of the jurisprudence of the World Trade Organization (WTO) as an emancipatory international social contract on trade. The book suggests that the WTO is an inte …

Copertina di Roberto (University of Chieti-Pescara, Italy) Benedetti & Federica (Agricultural Statistical Service, Italy) Piersimoni: Spatial Econometric Methods in Agricultural Economics Using R

Roberto (University of Chieti-Pescara, Italy) Benedetti & Federica (Agricultural Statistical Service, Italy) Piersimoni: Spatial Econometric Methods in Agricultural Economics Using R

Modern tools, such as GIS and remote sensing, are increasingly used in the monitoring of agricultural resources. The developments in GIS technology offer growing opportunities to agricultural economi …

Copertina di Connie White Delaney & Lisiane Pruinelli: Nursing and Informatics for the 21st Century - Embracing a Digital World, Book 1

Connie White Delaney & Lisiane Pruinelli: Nursing and Informatics for the 21st Century – Embracing a Digital World, Book 1

In just the past decade, the emergence of digital health has finally become palpable. Enhanced by the pandemic, social justice events, and planetary health urgency, Realizing Digital Health – Bold Ch …

Copertina di Carl (University of Johannesburg) Marnewick & John Wyzalek: Portfolio Management

Carl (University of Johannesburg) Marnewick & John Wyzalek: Portfolio Management

Portfolio management is becoming the ‘must have’ for organizations to prosper and survive in this decade and beyond. No longer can the organizational focus be one of following best and repeatable pra …

Copertina di Jacob Dahl: In Search of Time

Jacob Dahl: In Search of Time

Time is relative, situation-dependent, location- and culturally-dependent, and very much subjective. Yet we treat it as if it were objective. We share standardized time, and we are dependent on it fo …

Pagina successiva >>>