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Chris Murray
The Marketing Gurus [EPUB ebook]

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Capa do Chris Murray: The Marketing Gurus (ePUB)

This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field.
The featured books include:
Crossing the Chasm by Geoffrey Moore
The Popcorn Report by Faith Popcorn
The Anatomy of Buzz by Emanuel Rosen
Purple Cow by Seth Godin
Relationship Marketing by Regis Mc Kenna
Don't Think Pink by Lisa Johnson and Andrea Learned
Renovate Before you Innovate by Sergio Zyman
The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.

€12.99

Sobre o autor

Chris Murray is the former editor-in-chief of Soundview Executive Book Summaries. He lives near Philadelphia, Pennsylvania, where he currently writes and edits business books.
Visit www.summary.com

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Língua Inglês ● Formato EPUB ● Páginas 304 ● ISBN 9781786490056 ● Tamanho do arquivo 1.3 MB ● Editora Atlantic Books ● Cidade London ● País GB ● Publicado 2016 ● Carregável 24 meses ● Moeda EUR ● ID 5220711 ● Proteção contra cópia DRM social

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