Denis, MA, PhD, DipPSA, (University of Amsterdam, Netherlands) McQuail 
Audience Analysis [PDF ebook] 

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The word audience has long been familiar as the collective term for the ‘receivers’ in the model of mass communication process (source, channel, message, receiver, effect). It is a term that is understood by media practitioners and theorists alike and has entered into everyday usage; however, there is much room for differences of meaning, misunderstandings, and theoretical conflicts. In Audience Analysis, author Denis Mc Quail provides a coherent and succinct account of the concep...

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Lingua Inglese ● Formato PDF ● ISBN 9781452263601 ● Casa editrice SAGE Publications US ● Pubblicato 1997 ● Scaricabile 6 volte ● Moneta EUR ● ID 5352526 ● Protezione dalla copia Adobe DRM
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