Denis, MA, PhD, DipPSA, (University of Amsterdam, Netherlands) McQuail 
Audience Analysis [PDF ebook] 

Sokongan

The word audience has long been familiar as the collective term for the ‘receivers’ in the model of mass communication process (source, channel, message, receiver, effect). It is a term that is understood by media practitioners and theorists alike and has entered into everyday usage; however, there is much room for differences of meaning, misunderstandings, and theoretical conflicts. In Audience Analysis, author Denis Mc Quail provides a coherent and succinct account of the concep...

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Bahasa Inggeris ● Format PDF ● ISBN 9781452263601 ● Penerbit SAGE Publications US ● Diterbitkan 1997 ● Muat turun 6 kali ● Mata wang EUR ● ID 5352526 ● Salin perlindungan Adobe DRM
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