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III McDonald
Political Campaign Craftsmanship [EPUB ebook]
A Professional’s Guide to Campaigning for Public Office

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Copertina di III McDonald: Political Campaign Craftsmanship (ePUB)

Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But, which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. "Political Campaign Craftsmanship" treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.

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Lingua Inglese ● Formato EPUB ● Pagine 366 ● ISBN 9781351498999 ● Editore III McDonald ● Casa editrice Taylor and Francis ● Pubblicato 2017 ● Scaricabile 3 volte ● Moneta EUR ● ID 5322767 ● Protezione dalla copia Adobe DRM

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