Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
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Lingua Inglese ● Formato EPUB ● Pagine 448 ● ISBN 9781136403460 ● Editore Jane Ali-Knight & Siobhan Drummond ● Casa editrice Taylor and Francis ● Pubblicato 2012 ● Scaricabile 6 volte ● Moneta EUR ● ID 2480385 ● Protezione dalla copia Adobe DRM
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