Joachim Zentes 
EDV-gestütztes Marketing [PDF ebook] 
Ein informations- und kommunikationsorientierter Ansatz

Nanomaterials are being incorporated into products all around us, having an incredible impact on durability, strength, functionality, and other material properties. There are a vast number of nanomat …

Miracle for Whom? offers a fresh and insightful perspective to the debate on rising income inequality in Chile, and on the broader question of how free trade affects the demand for workers in develop …

The nation has transformed. The calls for racial equity are loud and insistent and they are now being listened to. And yet, companies across the country are still far behind when it comes to equity i …

Age Friendly: Ending Ageism in America is a rallying call to make the United States a more equitable and just nation in terms of age. ‘Age friendliness’ means being inclusive towards older people as …

Now in its fourth edition, Finance: The Basics is a clear and practical introduction to the world of finance. It thoroughly explains essential financial statements, tools, and concepts; fundamental f …

Forestry Economics introduces students and practitioners to the economics of managing forests and forest enterprises. The book adopts the approach of managerial economics textbooks and applies this t …

The Common Sense Manifesto aims to contribute to sustainable development: the process aimed at creating a society that is economically and socially inclusive and environmentally sustainable. It offer …

A well-designed organization is an effective organization. Decisions about organization design determine the shape and form of the organization – not only the reporting structure and authority relati …

Since its inception some 40 years ago, petroleum-specific taxation in the UK has been subject to numerous modifications. Often these modifications were brought into place not only to sufficiently inc …

Leaders – whether in business, government or the nonprofit sector – take risks but often without fully understanding risk at a strategic level. Expanding upon the well-known ‘ESG’ risks, this book ex …