Joachim Zentes 
EDV-gestütztes Marketing [PDF ebook] 
Ein informations- und kommunikationsorientierter Ansatz

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

This book was specifically written for those interested in the Complementary and Alternative Medical Community and desire a better understanding of how the holistic health industry in America functio …

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational …

There is a growing recognition amongst those involved with the creation and distribution of nuclear power of the value and positive impact of ergonomics, recognition heightened by the realization tha …

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market m …

First published in 1995. During the late 1980s and early 1990s the American economy again became immersed in a recession. Consequently, it became very likely that the quality of employment generated …

The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly …

This reference book provides updated information on the production and industrial significance of bacterial cellulose. Bacterial cellulose is a natural fiber produced by certain microbes, mainly bact …

There are 800, 000 people in the UK of all ages and gender directly and indirectly employed in the wider car industry. If you are one of these and want to have a Director and Senior Executive’s truly …