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John A. (University of North Carolina, Pembroke) Parnell 
Strategic Management : Theory and Practice [PDF ebook] 
Theory and Practice

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Copertina di John A. (University of North Carolina, Pembroke) Parnell: Strategic Management : Theory and Practice (PDF)

Balancing theory with practice, this fully updated fourth edition of John A. Parnell’s acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Taking a global perspective, the text addresses concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter’s key concepts with 25 case analysis steps. Current examples and high interest cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course, Strategic Management is appropriate for a range of undergraduate and graduate courses.

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Lingua Inglese ● Formato PDF ● ISBN 9781452292786 ● Casa editrice SAGE Publications US ● Pubblicato 2013 ● Scaricabile 6 volte ● Moneta EUR ● ID 5353835 ● Protezione dalla copia Adobe DRM
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