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John A. (University of North Carolina, Pembroke) Parnell 
Strategic Management : Theory and Practice [PDF ebook] 
Theory and Practice

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Omslag till John A. (University of North Carolina, Pembroke) Parnell: Strategic Management : Theory and Practice (PDF)

Balancing theory with practice, this fully updated fourth edition of John A. Parnell’s acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Taking a global perspective, the text addresses concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter’s key concepts with 25 case analysis steps. Current examples and high interest cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course, Strategic Management is appropriate for a range of undergraduate and graduate courses.

€128.03
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Språk Engelska ● Formatera PDF ● ISBN 9781452292786 ● Utgivare SAGE Publications US ● Publicerad 2013 ● Nedladdningsbara 6 gånger ● Valuta EUR ● ID 5353835 ● Kopieringsskydd Adobe DRM
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John A. ParnellPembroke) Parnell John A. (University of North Carolina

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