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Jonah Berger
Ragályos! [EPUB ebook]

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Copertina di Jonah Berger: Ragályos! (ePUB)

Mitől válik elsöprően népszerűvé egy száz dollárba kerülő szendvics, miért sülnek el visszafelé a kábítószer-ellenes reklámok, és miért osztja meg több mint 200 millió ember egy első ránézésre unalmas turmixgép videóját?
Jonah Berger, a Wharton Üzleti Iskola marketingprofesszora egy évtizede kutatja, vajon miért terjednek bizonyos ötletek jobban másoknál. Könyvében bemutatja a ragályosság törvényszerűségeit, amelyek a különböző termékekre és szolgáltatásokra ugyanúgy érvényesek, mint a szervezetekben terjedő ötletekre és a társadalmi változásokra.
Szemléletes történetei megmutatják, hogy milyen szempontok szerint működik a viralitás, és a 6 könnyen érthető és követhető alapelv segítségével mi magunk is saját termékeink, ötleteink szolgálatába állíthatjuk a szóbeszéd erejét.

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Lingua Ungherese ● Formato EPUB ● Pagine 280 ● ISBN 9789633046098 ● Casa editrice HVG Konyvek ● Pubblicato 2018 ● Scaricabile 3 volte ● Moneta EUR ● ID 6656794 ● Protezione dalla copia Adobe DRM

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