Catalog > Scienze sociali > Economia > Manfred Bruhn & Franz-Rudolf Esch: Handbuch Instrumente der Kommunikation (ePUB)

Manfred Bruhn & Franz-Rudolf Esch
Handbuch Instrumente der Kommunikation [EPUB ebook]
Grundlagen – Innovative Ansatze – Praktische Umsetzungen

Supporto

Copertina di Manfred Bruhn & Franz-Rudolf Esch: Handbuch Instrumente der Kommunikation (ePUB)

Der zweite Band der „Handbuchreihe Kommunikation“ beschäftigt sich mit den Instrumenten der Kommunikation. Der Leser erhält einen Überblick über die verschiedenen Instrumente, die Unternehmen im Rahmen der Kommunikation zur Verfügung stehen. Hierbei wird zwischen den Instrumenten der Marketing-, Unternehmens- und Dialogkommunikation unterschieden und es wird auf die Einsatzfelder der einzelnen Instrumente eingegangen. Ein weiteres Augenmerk liegt auf den institutionellen Besonderheiten der Kommunikation. In den Beiträgen werden die Charakteristika der Kommunikation in verschiedenen Branchen aufgezeigt.

€116.83

Acquista questo ebook e ricevine 1 in più GRATIS!

Lingua Tedesco ● Formato EPUB ● ISBN 9783658046552 ● Editore Manfred Bruhn & Franz-Rudolf Esch ● Casa editrice Springer Fachmedien Wiesbaden ● Pubblicato 2016 ● Scaricabile 3 volte ● Moneta EUR ● ID 6682161 ● Protezione dalla copia Adobe DRM

Richiede un lettore di ebook compatibile con DRM

Altri ebook dello stesso autore / Editore

Manfred Bruhn Franz-Rudolf Esch Tobias Langner

255.503 Ebook in questa categoria

Copertina di Ian Stokes: Training for Project Management

Ian Stokes: Training for Project Management

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

Copertina di Sheila Page: How Developing Countries Trade

Sheila Page: How Developing Countries Trade

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Copertina di Yuefeng Xie: Disinfection Byproducts in Drinking Water

Yuefeng Xie: Disinfection Byproducts in Drinking Water

The EPA has established regulations which classify four types of disinfection byproducts – TTHMs, haloacetic acids, bromate, and chlorite – and requires public water systems limit these byproducts to …

Copertina di Jose M. Soltero: Inequality in the Workplace

Jose M. Soltero: Inequality in the Workplace

First published in 1995. During the late 1980s and early 1990s the American economy again became immersed in a recession. Consequently, it became very likely that the quality of employment generated …

Copertina di Nuno Miguel Castaheira Almeida & Paulo Jorge Almeida: Mapping, Managing, and Crafting Sustainable Business Strategies for the Circular Economy

Nuno Miguel Castaheira Almeida & Paulo Jorge Almeida: Mapping, Managing, and Crafting Sustainable Business Strategies for the Circular Economy

Daniel Parsons: Guide to Financial Freedom: How a 24-year Old College Dropout Created a Brand and Retired Young

Copertina di Barry C. Field: Absolute Essentials of Environmental Economics

Barry C. Field: Absolute Essentials of Environmental Economics

This shortform textbook provides a concise overview of the fundamentals of environmental economics. It focuses on how economic forces affect the natural environment and how economic policies and beha …

Copertina di Zdenko Rengel: Handbook of Plant Growth pH as the Master Variable

Zdenko Rengel: Handbook of Plant Growth pH as the Master Variable

Explores the molecular, biochemical, functional, structural, and developmental mechanisms of p H in plant growth. Examines the role of p H in plant symplasm, plant apoplasm, thr rhizosphere, the ecos …

Copertina di Guo Wei: Power of Datafication

Guo Wei: Power of Datafication

The digital age represents a profound shift, building upon the industrial age’s foundations of technological breakthroughs like the steam engine, electricity, and computers. Just as the industrial re …

Copertina di P.C.I. Ayre: Finance in Developing Countries

P.C.I. Ayre: Finance in Developing Countries

First Published in 1977. This issue of the Journal is devoted to papers dealing with various features of the financial process in developing countries progress. While the majority of papers included …

Pagina successiva >>>