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Manfred Bruhn & Franz-Rudolf Esch
Handbuch Instrumente der Kommunikation [EPUB ebook]
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Cover of Manfred Bruhn & Franz-Rudolf Esch: Handbuch Instrumente der Kommunikation (ePUB)

Der zweite Band der „Handbuchreihe Kommunikation“ beschäftigt sich mit den Instrumenten der Kommunikation. Der Leser erhält einen Überblick über die verschiedenen Instrumente, die Unternehmen im Rahmen der Kommunikation zur Verfügung stehen. Hierbei wird zwischen den Instrumenten der Marketing-, Unternehmens- und Dialogkommunikation unterschieden und es wird auf die Einsatzfelder der einzelnen Instrumente eingegangen. Ein weiteres Augenmerk liegt auf den institutionellen Besonderheiten der Kommunikation. In den Beiträgen werden die Charakteristika der Kommunikation in verschiedenen Branchen aufgezeigt.

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Language German ● Format EPUB ● ISBN 9783658046552 ● Editor Manfred Bruhn & Franz-Rudolf Esch ● Publisher Springer Fachmedien Wiesbaden ● Published 2016 ● Downloadable 3 times ● Currency EUR ● ID 6682161 ● Copy protection Adobe DRM

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