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Manfred Bruhn & Karsten Hadwich 
Service Business Development [PDF ebook] 
Band 2. Methoden – Erlösmodelle – Marketinginstrumente

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Copertina di Manfred Bruhn & Karsten Hadwich: Service Business Development (PDF)


Im „Forum Dienstleistungsmanagement“ diskutieren renommierte Autoren umfassend und facettenreich, wie Unternehmen durch Serviceleistungen eine zielorientierte Unternehmensentwicklung betreiben können. Die Autoren erläutern, welche verschiedenen Konzepte und Techniken zur Professionalisierung des Service Business Development eingesetzt werden können und zeigen unterschiedliche branchenspezifische Perspektiven auf.

Band 2 befasst sich mit den spezifischen Methoden des Service Business Development, den Erlösmodellen und Marketinginstrumenten sowie der Implementierung des Service Business Development.

Der Inhalt



  • Methoden des Service Business Development

  • Erlösmodelle im Service Business Development

  • Marketinginstrumente im Service Business Development

  • Implementierung des Service Business Development

  • Branchenspezifische Besonderheiten des Service Business Development


€62.99
Modalità di pagamento

Tabella dei contenuti

Methoden des Service Business Development.- Erlösmodelle im Service Business Development.- Marketinginstrumente im Service Business Development.- Implementierung des Service Business Development.- Branchenspezifische Besonderheiten des Service Business Development.- Serviceteil.

Circa l’autore

Prof. Dr. Dr. h.c. mult. Manfred Bruhn ist Ordinarius für Betriebswirtschaftslehre, insbesondere Marketing und Unternehmensführung, an der Wirtschaftswissenschaftlichen Fakultät der Universität Basel und Honorarprofessor an der Technischen Universität München. 

Prof. Dr. Karsten Hadwich ist Inhaber des Lehrstuhls für Dienstleistungsmanagement am Institut für Marketing & Management der Universität Hohenheim. 

Acquista questo ebook e ricevine 1 in più GRATIS!
Lingua Tedesco ● Formato PDF ● Pagine 609 ● ISBN 9783658224240 ● Dimensione 8.7 MB ● Editore Manfred Bruhn & Karsten Hadwich ● Casa editrice Springer Fachmedien Wiesbaden ● Città Wiesbaden ● Paese DE ● Pubblicato 2018 ● Scaricabile 24 mesi ● Moneta EUR ● ID 6391605 ● Protezione dalla copia DRM sociale

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