Service Business Development

Manfred Bruhn & Karsten Hadwich

Manfred Bruhn & Karsten Hadwich
Service Business Development [PDF ebook]
Band 2. Methoden – Erlösmodelle – Marketinginstrumente

Ondersteuning

Hoes van Manfred Bruhn & Karsten Hadwich: Service Business Development (PDF)

Im „Forum Dienstleistungsmanagement“ diskutieren renommierte Autoren umfassend und facettenreich, wie Unternehmen durch Serviceleistungen eine zielorientierte Unternehmensentwicklung betreiben können. Die Autoren erläutern, welche verschiedenen Konzepte und Techniken zur Professionalisierung des Service Business Development eingesetzt werden können und zeigen unterschiedliche branchenspezifische Perspektiven auf.

Band 2 befasst sich mit den spezifischen Methoden des Service Business Development, den Erlösmodellen und Marketinginstrumenten sowie der Implementierung des Service Business Development.

Der Inhalt

Methoden des Service Business Development

Erlösmodelle im Service Business Development

Marketinginstrumente im Service Business Development

Implementierung des Service Business Development

Branchenspezifische Besonderheiten des Service Business Development

€62.99

Inhoudsopgave

Methoden des Service Business Development.- Erlösmodelle im Service Business Development.- Marketinginstrumente im Service Business Development.- Implementierung des Service Business Development.- Branchenspezifische Besonderheiten des Service Business Development.- Serviceteil.

Over de auteur

Prof. Dr. Dr. h.c. mult. Manfred Bruhn ist Ordinarius für Betriebswirtschaftslehre, insbesondere Marketing und Unternehmensführung, an der Wirtschaftswissenschaftlichen Fakultät der Universität Basel und Honorarprofessor an der Technischen Universität München.
Prof. Dr. Karsten Hadwich ist Inhaber des Lehrstuhls für Dienstleistungsmanagement am Institut für Marketing & Management der Universität Hohenheim.

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Taal Duits ● Formaat PDF ● Pagina’s 609 ● ISBN 9783658224240 ● Bestandsgrootte 8.7 MB ● Editor Manfred Bruhn & Karsten Hadwich ● Uitgeverij Springer Fachmedien Wiesbaden ● Stad Wiesbaden ● Land DE ● Gepubliceerd 2018 ● Downloadbare 24 maanden ● Valuta EUR ● ID 6391605 ● Kopieerbeveiliging Sociale DRM

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