Mara Einstein is Associate Professor of Media Studies at Queens College. She is the author of Brands of Faith: Marketing Religion in a Commercial Age. She has worked as a senior marketing executive in both broadcast and cable television as well as at major advertising agencies.
14 Ebook di Mara Einstein
Mara Einstein: Compassion, Inc.
Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical …
EPUB
Inglese
DRM
€33.99
Mara Einstein: Black Ops Advertising
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we …
EPUB
Inglese
DRM
€9.99
Mara Einstein: Advertising
3000. That’s the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, …
PDF
Inglese
DRM
€11.70
Mara Einstein: Advertising
3000. That’s the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, …
EPUB
Inglese
DRM
€11.70
Mara Einstein: Brands of Faith
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more …
EPUB
Inglese
DRM
€48.66
Mara Einstein: Brands of Faith
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more …
PDF
Inglese
DRM
€48.82
Mara Einstein & Katherine Madden: Religion and Reality TV
Why is reality television flourishing in today’s expanding media market? Religion and Reality TV: Faith in Late Capitalism argues that the reality genre offers answers to many of life’s urgent …
PDF
Inglese
DRM
€48.77
Mara Einstein: Media Diversity
Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. …
EPUB
Inglese
DRM
€47.25
Mara Einstein: Media Diversity
Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. …
PDF
Inglese
DRM
€47.18
Mara Einstein: Media Diversity
Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. …
PDF
Inglese
DRM
€26.77
Mara Einstein & Katherine Madden: Religion and Reality TV
Why is reality television flourishing in today’s expanding media market? Religion and Reality TV: Faith in Late Capitalism argues that the reality genre offers answers to many of life’s urgent …
EPUB
Inglese
DRM
€48.12
Mara Einstein & Sarah McFarland Taylor: Selling the Sacred
There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product …
PDF
Inglese
DRM
€47.38
Mara Einstein & Sarah McFarland Taylor: Selling the Sacred
There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product …
EPUB
Inglese
DRM
€47.25
