Mara Einstein is Associate Professor of Media Studies at Queens College. She is the author of Brands of Faith: Marketing Religion in a Commercial Age. She has worked as a senior marketing executive in both broadcast and cable television as well as at major advertising agencies.
15 Ebooki wg Mara Einstein
Mara Einstein: Compassion, Inc.
Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding …
EPUB
Angielski
DRM
€35.99
Mara Einstein: Black Ops Advertising
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we re …
EPUB
Angielski
DRM
€9.99
Mara Einstein: Advertising
3000. That’s the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre- …
PDF
Angielski
DRM
€11.76
Mara Einstein: Advertising
3000. That’s the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre- …
EPUB
Angielski
DRM
€11.80
Mara Einstein: Brands of Faith
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more …
EPUB
Angielski
DRM
€48.86
Mara Einstein: Brands of Faith
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more …
PDF
Angielski
DRM
€48.27
Mara Einstein & Katherine Madden: Religion and Reality TV
Why is reality television flourishing in today’s expanding media market? Religion and Reality TV: Faith in Late Capitalism argues that the reality genre offers answers to many of life’s urgent questi …
PDF
Angielski
DRM
€48.82
Mara Einstein: Media Diversity
Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. …
EPUB
Angielski
DRM
€47.79
Mara Einstein: Media Diversity
Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. …
PDF
Angielski
DRM
€47.58
Mara Einstein: Media Diversity
Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. …
PDF
Angielski
DRM
€27.00
Mara Einstein & Katherine Madden: Religion and Reality TV
Why is reality television flourishing in today’s expanding media market? Religion and Reality TV: Faith in Late Capitalism argues that the reality genre offers answers to many of life’s urgent questi …
EPUB
Angielski
DRM
€48.90
Mara Einstein & Sarah McFarland Taylor: Selling the Sacred
There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product …
PDF
Angielski
DRM
€47.56
Mara Einstein & Sarah McFarland Taylor: Selling the Sacred
There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product …
EPUB
Angielski
DRM
€47.79
Mara Einstein: Hoodwinked
Powerhouse marketing expert, narrator of Netflixs Buy Now documentary, shows how todays biggest brands are using cult-like tactics to capture not just your wallet, but your devotion. From viral leggi …
EPUB
Angielski
DRM
€25.72
