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Marcelo Ghio
Oxitobrands [EPUB ebook]

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Copertina di Marcelo Ghio: Oxitobrands (ePUB)

Oxitobrands es un libro muy ameno de leer, claro e indispensable tanto para profesionales, empresarios o estudiantes que quieren entender y aplicar el branding emocional y los beneficios que la marca genera para las personas, empresas y organizaciones del siglo XXI. Las investigaciones científicas sobre la oxitocina y el despertar de la confianza en el campo del neurobusiness han sido la clave de acceso para esta teoría que establece que aquellas marcas que cumplen su promesa, que se sostienen en valores humanos y que proponen experiencias positivas, alcanzan un vínculo poderoso y trascendente con sus audiencias. Oxitobrands define una nueva categoría en branding, proponiendo una forma de crear marcas humanas para un mercado emocional.

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Lingua Spagnolo ● Formato EPUB ● Pagine 156 ● ISBN 9786124679247 ● Casa editrice Marcelo Ghio ● Pubblicato 2014 ● Scaricabile 6 volte ● Moneta EUR ● ID 3581805 ● Protezione dalla copia Adobe DRM

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