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Marcelo Ghio
Oxitobrands [EPUB ebook]

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Oxitobrands es un libro muy ameno de leer, claro e indispensable tanto para profesionales, empresarios o estudiantes que quieren entender y aplicar el branding emocional y los beneficios que la marca genera para las personas, empresas y organizaciones del siglo XXI. Las investigaciones científicas sobre la oxitocina y el despertar de la confianza en el campo del neurobusiness han sido la clave de acceso para esta teoría que establece que aquellas marcas que cumplen su promesa, que se sostienen en valores humanos y que proponen experiencias positivas, alcanzan un vínculo poderoso y trascendente con sus audiencias. Oxitobrands define una nueva categoría en branding, proponiendo una forma de crear marcas humanas para un mercado emocional.

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Bahasa Sepanyol ● Format EPUB ● Halaman-halaman 156 ● ISBN 9786124679247 ● Penerbit Marcelo Ghio ● Diterbitkan 2014 ● Muat turun 6 kali ● Mata wang EUR ● ID 3581805 ● Salin perlindungan Adobe DRM

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