Mark Deuze 
Managing Media Work [EPUB ebook] 

Managing Media Work provides a comprehensive, cross-national overview of the theory and practice of working in the media in the digital age. Focusing on three key areas—new media work, media professions, and media management—this text prepares students to effectively manage their own media careers and to manage human capital in creative companies. Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of the media industry as well as the growing complexities of media work.

Tabella dei contenuti

Preface

Managing Media Work – Mark Deuze

SECTION I: MANAGEMENT AND THE CREATIVE INDUSTRIES

Media Management Theory and Practice – Bozena Mierzejewska

The Management of the Creative Industries: from Content to Context – Chris Bilton

Managing Strategy and Maximizing Innovation in Media Organizations – Lucy Küng

SECTION II: MEDIA WORK, POLICY AND ECONOMICS

New Media Policies – Terry Flew

Global Deregulation and Media Corporations – Philip Napoli

The International Division of Cultural Labor – Toby Miller

SECTION III: MEDIA PROFESSIONS

Journalism in a Network – Jane Singer

Atypical Newswork, Atypical Media Management – Mark Deuze and Leopoldina Fortunati

On the Wisdom of Ignorance: Knowledge and the Management of Contemporary News Organizations – Pablo Boczkowski

Understanding Multinational Media Management – Tim Marjoribanks

The Organization of Film and Television Production – Keith Randle

Producing Filmed Entertainment – Alisa Perren

New Firms in the Screen-based Media Industry: Startups, Self-employment, and Standing Reserve – Charles Davis

Connecting the Dots: Structure, Strategy and Subjectivity in Entertainment Media – Susan Christopherson

Advertising: Structure, Agency or Agencement? – Liz Mc Fall

From Full-Service Agency to 3-D Marketing Consultants: ‘Creativity’ and Organizational Change in Advertising – Sean Nixon

Advertising Management and Professional Identity in the Digital Age – Chris Hackley and Amy Rungpaka Tiwsakul

Managing Global Public Relations in the New Media Environment – Marina Vujnovic and Dean Kruckeberg

The Culture of Gamework – Aphra Kerr

Same as the Old Boss? Changes, Continuities, and Careers in the Digital Music Era – Eric Harvey

‘Life is a pitch’: Managing the Self in New Media Work – Rosalind Gill

SECTION IV: FUTURE PERSPECTIVES

Managing Media Companies through the Digital Transition – Annet Aris

Notes on Organized Networks: Urgent Aphorisms for the Connected Multitides – Geert Lovink and Ned Rossiter

Circa l’autore

Mark Deuze is Professor of Media Studies at the University of Amsterdam’s (Uv A) Faculty of Humanities. From 2004 to 2013 he worked at Indiana University’s Department of Telecommunications in Bloomington, United States. Publications of his work include over ninety papers in academic journals and books, including most recently “Making Media” (January 2019; co-edited with Mirjam Prenger, published by Amsterdam University Press), and “Beyond Journalism” (December 2019; co-authored with Tamara Witschge, published by Polity Press). Deuze’s work has been translated in Chinese, Czech, German, Portuguese, Greek, and Hungarian. He holds a honorary appointment as a Visiting Professor at the University of Technology Sydney (2019-2020), has received a Donald W. Reynolds Fellowship from the Missouri School of Journalism (2015), a visiting Research Fellowship at the Center for International Communications Research of Leeds University (2007), and a Fulbright Fellowship at the University of Southern California in Los Angeles (2003). Weblog: deuze.blogspot.com. E-mail: [email protected]. He is also the bass player and singer of Skinflower.