Managing Media Work provides a comprehensive, cross-national overview of the theory and practice of working in the media in the digital age. Focusing on three key areas—new media work, media professions, and media management—this text prepares students to effectively manage their own media careers and to manage human capital in creative companies. Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of the media industry as well as the growing complexities of media work.
Tabela de Conteúdo
Preface
Managing Media Work – Mark Deuze
SECTION I: MANAGEMENT AND THE CREATIVE INDUSTRIES
Media Management Theory and Practice – Bozena Mierzejewska
The Management of the Creative Industries: from Content to Context – Chris Bilton
Managing Strategy and Maximizing Innovation in Media Organizations – Lucy Küng
SECTION II: MEDIA WORK, POLICY AND ECONOMICS
New Media Policies – Terry Flew
Global Deregulation and Media Corporations – Philip Napoli
The International Division of Cultural Labor – Toby Miller
SECTION III: MEDIA PROFESSIONS
Journalism in a Network – Jane Singer
Atypical Newswork, Atypical Media Management – Mark Deuze and Leopoldina Fortunati
On the Wisdom of Ignorance: Knowledge and the Management of Contemporary News Organizations – Pablo Boczkowski
Understanding Multinational Media Management – Tim Marjoribanks
The Organization of Film and Television Production – Keith Randle
Producing Filmed Entertainment – Alisa Perren
New Firms in the Screen-based Media Industry: Startups, Self-employment, and Standing Reserve – Charles Davis
Connecting the Dots: Structure, Strategy and Subjectivity in Entertainment Media – Susan Christopherson
Advertising: Structure, Agency or Agencement? – Liz Mc Fall
From Full-Service Agency to 3-D Marketing Consultants: ‘Creativity’ and Organizational Change in Advertising – Sean Nixon
Advertising Management and Professional Identity in the Digital Age – Chris Hackley and Amy Rungpaka Tiwsakul
Managing Global Public Relations in the New Media Environment – Marina Vujnovic and Dean Kruckeberg
The Culture of Gamework – Aphra Kerr
Same as the Old Boss? Changes, Continuities, and Careers in the Digital Music Era – Eric Harvey
‘Life is a pitch’: Managing the Self in New Media Work – Rosalind Gill
SECTION IV: FUTURE PERSPECTIVES
Managing Media Companies through the Digital Transition – Annet Aris
Notes on Organized Networks: Urgent Aphorisms for the Connected Multitides – Geert Lovink and Ned Rossiter
Sobre o autor
Mark Deuze is Professor of Media Studies at the University of Amsterdam’s (Uv A) Faculty of Humanities. From 2004 to 2013 he worked at Indiana University’s Department of Telecommunications in Bloomington, United States. Publications of his work include over ninety papers in academic journals and books, including most recently “Making Media” (January 2019; co-edited with Mirjam Prenger, published by Amsterdam University Press), and “Beyond Journalism” (December 2019; co-authored with Tamara Witschge, published by Polity Press). Deuze’s work has been translated in Chinese, Czech, German, Portuguese, Greek, and Hungarian. He holds a honorary appointment as a Visiting Professor at the University of Technology Sydney (2019-2020), has received a Donald W. Reynolds Fellowship from the Missouri School of Journalism (2015), a visiting Research Fellowship at the Center for International Communications Research of Leeds University (2007), and a Fulbright Fellowship at the University of Southern California in Los Angeles (2003). Weblog: deuze.blogspot.com. E-mail: [email protected]. He is also the bass player and singer of Skinflower.
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