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Nina-Maria Klug & Hartmut Stockl
Handbuch Sprache im multimodalen Kontext [PDF ebook]

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Copertina di Nina-Maria Klug & Hartmut Stockl: Handbuch Sprache im multimodalen Kontext (PDF)

Das Handbuch Sprache im multimodalen Kontext behandelt die Verwendungsweisen von Sprache in multisemiotischen Texten und kommunikativen Ereignissen. Dies sind Kontexte, in denen Sprachliches mit Bild, Ton, Typographie/Layout und anderen nonverbalen Zeichenressourcen kooperiert. Dabei entstehen musterhafte Verknüpfungen der Zeichenmodalitäten auf der inhaltlichen, formalen und funktionalen Textebene.
Der Band ist dreiteilig angelegt: Zuerst eröffnet ein textwissenschaftlicher und semiotischer Teil die größeren Fragestellungen und Paradigmen einer multimodalen Beforschung von Sprache. Darauf systematisiert ein zweiter Teil die verschiedenen Methoden der Analyse von semiotisch komplexen Texten. Ein dritter Teil schließlich gibt Einblicke in ausgewählte multimodale Textsorten wie z.B. Werbeanzeige (Printtext), Popsong (Audiotext), Nachrichtenfilm (audiovisueller Text) und Website oder Social Media (elektronischer Text).

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Lingua Tedesco ● Formato PDF ● Pagine 518 ● ISBN 9783110296099 ● Editore Nina-Maria Klug & Hartmut Stockl ● Casa editrice De Gruyter ● Pubblicato 2016 ● Scaricabile 3 volte ● Moneta EUR ● ID 6293802 ● Protezione dalla copia Adobe DRM

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