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Nina-Maria Klug & Hartmut Stockl
Handbuch Sprache im multimodalen Kontext [PDF ebook]

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Copertina de Nina-Maria Klug & Hartmut Stockl: Handbuch Sprache im multimodalen Kontext (PDF)

Das Handbuch Sprache im multimodalen Kontext behandelt die Verwendungsweisen von Sprache in multisemiotischen Texten und kommunikativen Ereignissen. Dies sind Kontexte, in denen Sprachliches mit Bild, Ton, Typographie/Layout und anderen nonverbalen Zeichenressourcen kooperiert. Dabei entstehen musterhafte Verknüpfungen der Zeichenmodalitäten auf der inhaltlichen, formalen und funktionalen Textebene.
Der Band ist dreiteilig angelegt: Zuerst eröffnet ein textwissenschaftlicher und semiotischer Teil die größeren Fragestellungen und Paradigmen einer multimodalen Beforschung von Sprache. Darauf systematisiert ein zweiter Teil die verschiedenen Methoden der Analyse von semiotisch komplexen Texten. Ein dritter Teil schließlich gibt Einblicke in ausgewählte multimodale Textsorten wie z.B. Werbeanzeige (Printtext), Popsong (Audiotext), Nachrichtenfilm (audiovisueller Text) und Website oder Social Media (elektronischer Text).

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Limba Germana ● Format PDF ● Pagini 518 ● ISBN 9783110296099 ● Editor Nina-Maria Klug & Hartmut Stockl ● Editura De Gruyter ● Publicat 2016 ● Descărcabil 3 ori ● Valută EUR ● ID 6293802 ● Protecție împotriva copiilor Adobe DRM

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