Paul Barnes 
Financial Confidence for Digital Agencies [EPUB ebook] 
A framework for building the business you’ve always wanted

• Cover


• Praise for Financial Confidence for Digital Agencies


• Title


• Copyright


• Dedication


• Contents


• Introduction
  
  
  
  • The definition of confidence
  
  


• Part 1: The digital agency growth challenge: Do you still want this?
  
  
  
  • Chapter 1: Digital agencies are different
    
    
    
    • Do you still want this?
    
    
    • Coming to an informed decision
    
    
    • The key questions to ask from the data
    
    
    • Appetite to continue
    
    
    • Your decision to act
    
    
  
  
  • Chapter 2: Is your finance function fit for purpose?
    
    
    
    • Glass ceiling
    
    
    • The technician’s curse
    
    
    • Towards maturity
    
    
    • Financial maturity versus financial performance
    
    
  
  


• Part 2: The finance maturity curve
  
  
  
  • Chapter 3: Essentials: First steps in digital agency growth
    
    
    
    • Appropriate and effective data: The foundation for scalable financial processes
    
    
    • Compliance: Protecting your reputation through quality and timely delivery
    
    
    • Management accounts: Essentials: An accurate account of financial activity
    
    
  
  
  • Chapter 4: Enhanced: From numbers to narrative
    
    
    
    • Budget
    
    
    • Management accounts: advanced
    
    
    • Projections
    
    
    • Why and when to forecast cash flow
    
    
    • Enhanced: Bringing facts into the figures: Creating a budget for your digital agency – what not to overlook
    
    
  
  
  • Chapter 5: Extended: Mature financial thinking
    
    
    
    • Financial leadership
    
    
    • Mapping the strategy
    
    
    • Best and worst clients
    
    
    • Specialist services
    
    
    • Taking money and value out of your company
    
    
    • Research and development
    
    
  
  


• Part 3: Welcome to financial maturity
  
  
  
  • Chapter 6: Mapping strategy to figures
    
    
    
    • Client concentration
    
    
    • Lack of recurring revenue
    
    
    • Woolly proposition
    
    
    • Relying on expensive talent
    
    
    • Wrong shape and size
    
    
    • Distraction
    
    
    • Lack of process
    
    
    • Margin erosion
    
    
    • Appropriate investment
    
    
  
  
  • Chapter 7: Specialist services
  
  
  • Chapter 8: What next?
    
    
    
    • From ego to honesty
    
    
    • The curious mind
    
    
    • Growth versus fixed mindset
    
    
  
  


• Appendix 1: The MAP way
  
  
  
  • Should I hire an FD?
  
  
  • The finance partner
  
  
  • Elevate your finance function
  
  
  • Definitely NOT an FD
  
  
  • Free consultation
  
  


• Appendix 2: List of useful tools and resources


• Appendix 3: References


• Index

Paul Barnes is the Managing Director of accountancy firm and outsourced finance function, MAP, based in the UK. His award wins include Xero Most Valuable Professional, Manchester Young Financial Professional and Xero’s Most Innovative Firm. He is regularly found at Digital Agency events in the UK speaking about Agency Maturity, Growth and Financial Management.