Are you short-changing your digital agency with poor financial management?
If you want to grow your profits, to be confident about your cashflow and ultimately to scale successfully, you need to become financially mature. And the bigger you become, the more this matters. But what does good financial management look like for your agency?
You have a distinctive vision for your business, which means you need a distinctive financial plan and benchmarks to get you there. And that means making finance a core part of your business, not a support function. Stop comparing yourself to other businesses, start getting clear on what results you want and confident about how to get them.
Paul Barnes has been helping digital agencies achieve this for years: discover his simple methodology and scorecard, and start your own journey to financial maturity.
“This book asks all the questions you need to consider as an agency owner” – Karen L Reyburn, CPA Owner of The Profitable Firm Ltd
Paul Barnes is the Managing Director of accountancy firm and outsourced finance function, MAP, based in the UK.
His award wins include Xero Most Valuable Professional, Manchester Young Financial Professional and Xero’s Most Innovative Firm.
He is regularly found at Digital Agency events in the UK speaking about Agency Maturity, Growth and Financial Management.
Mục lục
- Cover
- Praise for Financial Confidence for Digital Agencies
- Title
- Copyright
- Dedication
- Contents
- Introduction
- The definition of confidence
- Part 1: The digital agency growth challenge: Do you still want this?
- Chapter 1: Digital agencies are different
- Do you still want this?
- Coming to an informed decision
- The key questions to ask from the data
- Appetite to continue
- Your decision to act
- Chapter 2: Is your finance function fit for purpose?
- Glass ceiling
- The technician’s curse
- Towards maturity
- Financial maturity versus financial performance
- Chapter 1: Digital agencies are different
- Part 2: The finance maturity curve
- Chapter 3: Essentials: First steps in digital agency growth
- Appropriate and effective data: The foundation for scalable financial processes
- Compliance: Protecting your reputation through quality and timely delivery
- Management accounts: Essentials: An accurate account of financial activity
- Chapter 4: Enhanced: From numbers to narrative
- Budget
- Management accounts: advanced
- Projections
- Why and when to forecast cash flow
- Enhanced: Bringing facts into the figures: Creating a budget for your digital agency – what not to overlook
- Chapter 5: Extended: Mature financial thinking
- Financial leadership
- Mapping the strategy
- Best and worst clients
- Specialist services
- Taking money and value out of your company
- Research and development
- Chapter 3: Essentials: First steps in digital agency growth
- Part 3: Welcome to financial maturity
- Chapter 6: Mapping strategy to figures
- Client concentration
- Lack of recurring revenue
- Woolly proposition
- Relying on expensive talent
- Wrong shape and size
- Distraction
- Lack of process
- Margin erosion
- Appropriate investment
- Chapter 7: Specialist services
- Chapter 8: What next?
- From ego to honesty
- The curious mind
- Growth versus fixed mindset
- Chapter 6: Mapping strategy to figures
- Appendix 1: The MAP way
- Should I hire an FD?
- The finance partner
- Elevate your finance function
- Definitely NOT an FD
- Free consultation
- Appendix 2: List of useful tools and resources
- Appendix 3: References
- Index
Giới thiệu về tác giả
Paul Barnes is the Managing Director of accountancy firm and outsourced finance function, MAP, based in the UK. His award wins include Xero Most Valuable Professional, Manchester Young Financial Professional and Xero’s Most Innovative Firm. He is regularly found at Digital Agency events in the UK speaking about Agency Maturity, Growth and Financial Management.
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