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Stefano Calicchio
Γραφείο ψηφιακού τύπου [EPUB ebook]
Πώς να δημιουργήσετε ενδιαφέρον για τα μέσα ενημέρωσης 2.0 και να διαχειριστείτε τις δημόσιες σχέσεις χάρη στις δυνατότητες του διαδικτύου

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Copertina di Stefano Calicchio: Γραφείο ψηφιακού τύπου (ePUB)

Το γραφείο τύπου και οι δραστηριότητες δημοσίων σχέσεων έχουν υποστεί δραστικές αλλαγές με την έλευση του διαδικτύου. Η διαχείριση των νέων μέσων ενημέρωσης αποτελεί σήμερα ένα θεμελιώδες βήμα για όποιον θέλει να ενισχύσει τη διαδικτυακή του προβολή μαθαίνοντας να επικοινωνεί με τις τυπικές υπηρεσίες του web 2.0. Σε αυτό το εγχειρίδιο θα ανακαλύψετε επιχειρησιακές στρατηγικές για να αναλάβετε την πρόκληση των νέων μέσων και να δημιουργήσετε ένα σχέδιο επικοινωνίας ικανό να αξιοποιήσει στο έπακρο τις πολλές ευκαιρίες που έχουν εμφανιστεί τα τελευταία χρόνια.

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Lingua Greco ● Formato EPUB ● ISBN 9791220286886 ● Dimensione 1.2 MB ● Casa editrice Stefano Calicchio ● Pubblicato 2021 ● Scaricabile 24 mesi ● Moneta EUR ● ID 7799082 ● Protezione dalla copia senza

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