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Stefano Calicchio
Γραφείο ψηφιακού τύπου [EPUB ebook]
Πώς να δημιουργήσετε ενδιαφέρον για τα μέσα ενημέρωσης 2.0 και να διαχειριστείτε τις δημόσιες σχέσεις χάρη στις δυνατότητες του διαδικτύου

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Cover of Stefano Calicchio: Γραφείο ψηφιακού τύπου (ePUB)

Το γραφείο τύπου και οι δραστηριότητες δημοσίων σχέσεων έχουν υποστεί δραστικές αλλαγές με την έλευση του διαδικτύου. Η διαχείριση των νέων μέσων ενημέρωσης αποτελεί σήμερα ένα θεμελιώδες βήμα για όποιον θέλει να ενισχύσει τη διαδικτυακή του προβολή μαθαίνοντας να επικοινωνεί με τις τυπικές υπηρεσίες του web 2.0. Σε αυτό το εγχειρίδιο θα ανακαλύψετε επιχειρησιακές στρατηγικές για να αναλάβετε την πρόκληση των νέων μέσων και να δημιουργήσετε ένα σχέδιο επικοινωνίας ικανό να αξιοποιήσει στο έπακρο τις πολλές ευκαιρίες που έχουν εμφανιστεί τα τελευταία χρόνια.

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Language Greek ● Format EPUB ● ISBN 9791220286886 ● File size 1.2 MB ● Publisher Stefano Calicchio ● Published 2021 ● Downloadable 24 months ● Currency EUR ● ID 7799082 ● Copy protection without

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