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Susanne Royer
Strategic Management and Online Selling [PDF ebook]
Creating Competitive Advantage with Intangible Web Goods

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Copertina di Susanne Royer: Strategic Management and Online Selling (PDF)

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

€56.73

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Formato PDF ● Pagine 272 ● ISBN 9781134270453 ● Casa editrice Taylor and Francis ● Pubblicato 2013 ● Scaricabile 6 volte ● Moneta EUR ● ID 2649480 ● Protezione dalla copia Adobe DRM

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