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Susanne Royer
Strategic Management and Online Selling [PDF ebook]
Creating Competitive Advantage with Intangible Web Goods

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Bìa của Susanne Royer: Strategic Management and Online Selling (PDF)

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

€56.73

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định dạng PDF ● Trang 272 ● ISBN 9781134270453 ● Nhà xuất bản Taylor and Francis ● Được phát hành 2013 ● Có thể tải xuống 6 lần ● Tiền tệ EUR ● TÔI 2649480 ● Sao chép bảo vệ Adobe DRM

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