Ulf Elg & Pervez N. Ghauri 
Business, Society and Politics [EPUB ebook] 
Multinationals in Emerging Markets

Supporto

This volume looks at interaction between business firms and socio-political actors in emerging markets – and how this relationship can be managed – and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms’ strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms’ competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.

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Lingua Inglese ● Formato EPUB ● ISBN 9781780529912 ● Editore Ulf Elg & Pervez N. Ghauri ● Casa editrice Emerald Group Publishing Limited ● Pubblicato 2012 ● Scaricabile 6 volte ● Moneta EUR ● ID 2608299 ● Protezione dalla copia Adobe DRM
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