This volume looks at interaction between business firms and socio-political actors in emerging markets – and how this relationship can be managed – and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms’ strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms’ competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.
Ulf Elg & Pervez N. Ghauri
Business, Society and Politics [EPUB ebook]
Multinationals in Emerging Markets
Business, Society and Politics [EPUB ebook]
Multinationals in Emerging Markets
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Język Angielski ● Format EPUB ● ISBN 9781780529912 ● Redaktor Ulf Elg & Pervez N. Ghauri ● Wydawca Emerald Group Publishing Limited ● Opublikowany 2012 ● Do pobrania 6 czasy ● Waluta EUR ● ID 2608299 ● Ochrona przed kopiowaniem Adobe DRM
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