Wendy K. Bendoni 
Social Media for Fashion Marketing [EPUB ebook] 
Storytelling in a Digital World

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@Bendoni Style) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand”s online presence.



With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication.




Featured topics

– Rules of Digital Storytelling

– Rethinking Gamification

– Strategic Digital Marketing

– The Role of Citizen Journalists

– The Social Media Looking Glass

– World of Influencer Marketing

– Visual Consumption Economy

– Global Perspective of Social Media