Wendy K. Bendoni 
Social Media for Fashion Marketing [EPUB ebook] 
Storytelling in a Digital World

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@Bendoni Style) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand»s online presence.
With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication.
Featured topics
— Rules of Digital Storytelling
— Rethinking Gamification
— Strategic Digital Marketing
— The Role of Citizen Journalists
— The Social Media Looking Glass
— World of Influencer Marketing
— Visual Consumption Economy
— Global Perspective of Social Media