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Wolfgang Ortmanns & Ralph Sonntag
Umfragen erstellen und auswerten [PDF ebook]
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Copertina di Wolfgang Ortmanns & Ralph Sonntag: Umfragen erstellen und auswerten (PDF)

Idealer Ratgeber für Haus-, Bachelor- und Masterarbeiten
Bei Haus-, Bachelor- und Masterarbeiten ist die Umfrage eine beliebte Forschungsmethode. Wolfgang Ortmanns und Ralph Sonntag vermitteln dazu alles Wissenswerte – angefangen von den Rahmenbedingungen, den Fragetypen bis hin zum Umfrageaufbau und der Stichprobenauswahl. Wichtiges statistisches Know-how vermitteln sie zudem, u.a. wichtige Testverfahren und die Korrelationsanalyse.
Das Buch richtet sich an Studierende und junge Forschende aus den Bereichen der Wirtschafts- und Sozialwissenschaften.
Gefördert vom Konsortium der sächsischen Hochschulbibliotheken.

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Tabella dei contenuti

1 Einführung
2 Befragung
3 Stichprobe
4 Grundgedanken zum Testen von Hypothesen
5 Test bei Mittelwerten
6 Test bei zwei Anteilswerten
7 Häufigkeitsverteilungen im Chi-Quadrat-Test
8 Korrelationsanalyse bei metrischen Merkmalen
9 Spezielle Befragungen

Circa l’autore

Prof. Dr. Wolfgang Ortmanns lehrt Volkswirtschaftslehre und Finanzmärkte an der Hochschule für Technik und Wirtschaft (HTW) in Dresden. Prof. Dr. Ralph Sonntag lehrt im Bereich Marketing und Existenzgründung und ist an der Hochschule Stralsund tätig.

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Lingua Tedesco ● Formato PDF ● Pagine 140 ● ISBN 9783739882413 ● Dimensione 1.4 MB ● Casa editrice UVK Verlag ● Città Tübingen ● Paese DE ● Pubblicato 2023 ● Edizione 1 ● Scaricabile 24 mesi ● Moneta EUR ● ID 9049482 ● Protezione dalla copia DRM sociale

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