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Wolfgang Ortmanns & Ralph Sonntag
Umfragen erstellen und auswerten [PDF ebook]
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Обложка Wolfgang Ortmanns & Ralph Sonntag: Umfragen erstellen und auswerten (PDF)

Idealer Ratgeber für Haus-, Bachelor- und Masterarbeiten
Bei Haus-, Bachelor- und Masterarbeiten ist die Umfrage eine beliebte Forschungsmethode. Wolfgang Ortmanns und Ralph Sonntag vermitteln dazu alles Wissenswerte — angefangen von den Rahmenbedingungen, den Fragetypen bis hin zum Umfrageaufbau und der Stichprobenauswahl. Wichtiges statistisches Know-how vermitteln sie zudem, u.a. wichtige Testverfahren und die Korrelationsanalyse.
Das Buch richtet sich an Studierende und junge Forschende aus den Bereichen der Wirtschafts- und Sozialwissenschaften.
Gefördert vom Konsortium der sächsischen Hochschulbibliotheken.

€0.00

Содержание

1 Einführung
2 Befragung
3 Stichprobe
4 Grundgedanken zum Testen von Hypothesen
5 Test bei Mittelwerten
6 Test bei zwei Anteilswerten
7 Häufigkeitsverteilungen im Chi-Quadrat-Test
8 Korrelationsanalyse bei metrischen Merkmalen
9 Spezielle Befragungen

Об авторе

Prof. Dr. Wolfgang Ortmanns lehrt Volkswirtschaftslehre und Finanzmärkte an der Hochschule für Technik und Wirtschaft (HTW) in Dresden. Prof. Dr. Ralph Sonntag lehrt im Bereich Marketing und Existenzgründung und ist an der Hochschule Stralsund tätig.

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язык немецкий ● Формат PDF ● страницы 140 ● ISBN 9783739882413 ● Размер файла 1.4 MB ● издатель UVK Verlag ● город Tübingen ● Страна DE ● опубликованный 2023 ● Издание 1 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 9049482 ● Защита от копирования Социальный DRM

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