J. Black & A. Morrison 
Sunset in the Land of the Rising Sun [PDF ebook] 
Why Japanese Multinational Corporations Will Struggle in the Global Future

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Even casual observers will be familiar with the Cherry Blossom or Sakura tress of Japan. When in full bloom the sight is spectacular but it sadly only takes a week until the tree is bare. In a longer cycle of nations and business, we see, unfortunately, a similar pattern for Japanese Multinational Corporations.

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Table of Content

Where Have All The Flowers Gone? Follow the Yellow Brick Road, Part 1 Follow the Yellow Brick Road, Part 2 A Brave New World Curve Ball Barbarians at the Gate Water, Water Everywhere, But Not a Drop to Drink A Tale of Two Cities The Incredible Shrinking Japan The Road Ahead A Cautionary Tale

About the author

DR J. STEWART BLACK is a professor and an Associate Dean of Executive Development Programs at INSEAD. He is a leading instructor and scholar in leadership , change management, globalization, and strategy. He has authored or co-authored more than a dozen books and regularly consults with multinational companies around the world. (Email: [email protected])

DR ALLEN J. MORRISON is a Professor at INSEAD. His research and teaching interests centre on multinational strategy and global leadership. He has authored or co-authored over 70 articles and case studies, and seven books. He is highly sought after as a consultant and public speaker and works with multinational companies around the world. (Email: [email protected])

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Language English ● Format PDF ● Pages 141 ● ISBN 9780230277588 ● File size 1.2 MB ● Publisher Palgrave Macmillan UK ● City London ● Country GB ● Published 2010 ● Downloadable 24 months ● Currency EUR ● ID 2305034 ● Copy protection Social DRM

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