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Table of Content
Relationship Marketing in International Services: State of the Art.- Culture Analysis in Cross-Cultural Research.- Research Models and Hypotheses.- Empirical Analysis.- Discussion of the Empirical Findings.- General Reflections and Directions for Future Research.
About the author
Dr. Jan H. Schumann obtained his doctorate with Prof. Dr. Florian v. Wangenheim at the Technische Universität München.
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Language English ● Format PDF ● Pages 265 ● ISBN 9783834983794 ● File size 1.3 MB ● Publisher Betriebswirtschaftlicher Verlag Gabler ● City Wiesbaden ● Country DE ● Published 2009 ● Downloadable 24 months ● Currency EUR ● ID 2209818 ● Copy protection Social DRM
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