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Jadual kandungan
Relationship Marketing in International Services: State of the Art.- Culture Analysis in Cross-Cultural Research.- Research Models and Hypotheses.- Empirical Analysis.- Discussion of the Empirical Findings.- General Reflections and Directions for Future Research.
Mengenai Pengarang
Dr. Jan H. Schumann obtained his doctorate with Prof. Dr. Florian v. Wangenheim at the Technische Universität München.
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Bahasa Inggeris ● Format PDF ● Halaman-halaman 265 ● ISBN 9783834983794 ● Saiz fail 1.3 MB ● Penerbit Betriebswirtschaftlicher Verlag Gabler ● Bandar raya Wiesbaden ● Negara DE ● Diterbitkan 2009 ● Muat turun 24 bulan ● Mata wang EUR ● ID 2209818 ● Salin perlindungan Social DRM
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