Catalog > Social Sciences > Economy > Janelle Barlow & Paul Stewart: Branded Customer Service (PDF)

Janelle Barlow & Paul Stewart
Branded Customer Service [PDF ebook]
The New Competitive Edge

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Cover of Janelle Barlow & Paul Stewart: Branded Customer Service (PDF)

Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service — until now. Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.

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Language English ● Format PDF ● Pages 264 ● ISBN 9781576758861 ● Publisher Berrett-Koehler Publishers ● Published 2006 ● Downloadable 6 times ● Currency EUR ● ID 2404263 ● Copy protection Adobe DRM

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