Електронна книга > Суспільствознавство > Економіка > Janelle Barlow & Paul Stewart: Branded Customer Service (PDF)

Janelle Barlow & Paul Stewart
Branded Customer Service [PDF ebook]
The New Competitive Edge

Підтримка

Обкладинка Janelle Barlow & Paul Stewart: Branded Customer Service (PDF)

Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service — until now. Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.

€29.59

Придбайте цю електронну книгу та отримайте ще 1 БЕЗКОШТОВНО!

Мова Англійська ● Формат PDF ● Сторінки 264 ● ISBN 9781576758861 ● Видавець Berrett-Koehler Publishers ● Опубліковано 2006 ● Завантажувані 6 разів ● Валюта EUR ● Посвідчення особи 2404263 ● Захист від копіювання Adobe DRM

Потрібен читач електронних книг, що підтримує DRM

Більше електронних книг того самого автора / Редактор

Janelle Barlow Paul Stewart

260 259 Електронні книги в цій категорі

Обкладинка Xin (Department of Statistics, Stanford University) Guo & Tze Leung (Stanford University, California, USA) Lai: Quantitative Trading

Xin (Department of Statistics, Stanford University) Guo & Tze Leung (Stanford University, California, USA) Lai: Quantitative Trading

The first part of this book discusses institutions and mechanisms of algorithmic trading, market microstructure, high-frequency data and stylized facts, time and event aggregation, order book dynamic …

Обкладинка Stuart (Australian National Centre for Ocean Resources and Security, University of Wollongong, Australia) Kaye & Robin (University of Wollongong, Australia) Warner: Routledge Handbook of Maritime Regulation and Enforcement

Stuart (Australian National Centre for Ocean Resources and Security, University of Wollongong, Australia) Kaye & Robin (University of Wollongong, Australia) Warner: Routledge Handbook of Maritime Regulation and Enforcement

With advances in technology and maritime transport, human use of the ocean now extends beyond the traditional activities of navigation and fishing. Emerging activities such as bioprospecting, deep se …

Обкладинка John B. (Washington State University, USA) Cullen & K. Praveen (University of Wisconsin-Whitewater, USA) Parboteeah: Business Ethics

John B. (Washington State University, USA) Cullen & K. Praveen (University of Wisconsin-Whitewater, USA) Parboteeah: Business Ethics

A foundational text for the modern business student and an essential instructor resource, this book presents a thorough and comprehensive introduction to business ethics. Taking a strategic stakehold …

Обкладинка Lisa Newton & Patricia H. (University of Virginia, USA) Werhane: Alleviating Poverty Through Profitable Partnerships

Lisa Newton & Patricia H. (University of Virginia, USA) Werhane: Alleviating Poverty Through Profitable Partnerships

Poverty is an unnecessary form of human degradation and badly conceived economics. Our thesis is that poverty can be reduced, if not eradicated, both locally and globally. But this will occur only if …

Обкладинка Ali Saif Al-Aufi & Mohammed Nasser Al-Suqri: Information Seeking Behavior and Technology Adoption: Theories and Trends

Ali Saif Al-Aufi & Mohammed Nasser Al-Suqri: Information Seeking Behavior and Technology Adoption: Theories and Trends

Santosh Kumar Biswal & Sabyasachi Dasgupta: Holistic Approaches to Brand Culture and Communication Across Industries

Обкладинка Dev Kumar (Open University, UK) Boojihawon & MariaLaura (University of Surrey, UK) Di Domenico: Organizational Collaboration

Dev Kumar (Open University, UK) Boojihawon & MariaLaura (University of Surrey, UK) Di Domenico: Organizational Collaboration

Many organizations today operate across boundaries – both internal and external to the organization. Exploring concepts and theories about different organizational, inter-organizational and internati …

Обкладинка Dennis R. (University of San Diego, USA.) Briscoe & Randall S. (Rutgers University, USA, and the University of Lucerne, Switzerland.) Schuler: International Human Resource Management

Dennis R. (University of San Diego, USA.) Briscoe & Randall S. (Rutgers University, USA, and the University of Lucerne, Switzerland.) Schuler: International Human Resource Management

The updated sixth edition of International Human Resource Management is an authoritative resource that focuses on international human resource management (IHRM) within multinational enterprises (MNEs …

Обкладинка Jonathan Coad: Reputation Matters

Jonathan Coad: Reputation Matters

The essential guide to protecting and managing the professional reputation of both yourself and your organization. In the volatile landscape of social media and viral news, professional reputations c …

Обкладинка Sulastri & Ade Gafar (Universitas Pendidikan Indonesia) Abdullah: Advances in Business, Management and Entrepreneurship

Sulastri & Ade Gafar (Universitas Pendidikan Indonesia) Abdullah: Advances in Business, Management and Entrepreneurship

The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution …

Наступна сторінка >>>