Julie Anne Lee is a professor at the University of Western Australia, in the Business School. Her research focuses on cross-cultural theory, measurement and application in the tourism and consumer behaviour contexts. Most recently, she has been examining personal values across cultures. Her research was published in Personality and Individual Differences, Journal of Personality and Social Psychology, Journal of Cross-Cultural Psychology, Journal of Personality Assessment, Journal of International Marketing, Journal of Business Research, International Marketing Review, Tourism Management, Annals of Tourism Research, among others. Her research has attracted over $1 million in competitive funding in recent years.
14 Ebooks by Jean-Claude Usunier
Jean-Claude Usunier & Hester van Herk: International and Cross-Cultural Business Research
Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when unde …
EPUB
English
DRM
€57.99
Saskia Faulk & Jean-Claude Usunier: AIDS and Business
The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS bu …
PDF
English
DRM
€96.75
Julie Anne Lee & Jean-Claude Usunier: Marketing Across Cultures
In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across …
PDF
English
DRM
€56.67
Saskia Faulk & Jean-Claude Usunier: AIDS and Business
The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS bu …
EPUB
English
DRM
€61.80
Saskia Faulk & Jean-Claude Usunier: AIDS and Business
The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS bu …
PDF
English
DRM
€61.86
Jorg Stolz & Jean-Claude Usunier: Religions as Brands
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to ‘sell god’ in order to be attractive to ‘religious consumers’. More and more, religion …
EPUB
English
DRM
€59.11
Jorg Stolz & Jean-Claude Usunier: Religions as Brands
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to ‘sell god’ in order to be attractive to ‘religious consumers’. More and more, religion …
PDF
English
DRM
€59.19
Jean-Claude Usunier: Intercultural Business Negotiations
Negotiations occupy a prominent place in the world of business, especially when it comes to international deals. In an increasingly global business environment, understanding and managing cultural di …
EPUB
English
DRM
€64.02
Jean-Claude Usunier: Intercultural Business Negotiations
Negotiations occupy a prominent place in the world of business, especially when it comes to international deals. In an increasingly global business environment, understanding and managing cultural di …
PDF
English
DRM
€64.32
Hester van Herk & Julie Anne Lee: International and Cross-Cultural Business Research
Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when unde …
PDF
English
DRM
€51.45
Vasyl Taras & Julie Anne Anne Lee: Business & Marketing Across Cultures
In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business succe …
PDF
English
DRM
€62.99
Vasyl Taras & Julie Anne Anne Lee: Business & Marketing Across Cultures
In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business succe …
EPUB
English
DRM
€62.99
Vasyl Taras & Julie Anne Anne Lee: Business & Marketing Across Cultures
In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business succe …
EPUB
English
DRM
€62.99
