Jean-Claude Usunier & Hester van Herk 
International and Cross-Cultural Business Research [EPUB ebook] 

Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures.

Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations.

Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including:

• Language and the role of the dominant culture


• Design and implementation


• Methodological issues


• Strategies for improving its relevance within international business.

Ideal for students, researchers and practitioners looking to do business research in an international or cross-cultural context.

Table of Content

Chapter 1: Introduction and Overview

Chapter 2: Language and The Role of the Dominant Culture

Chapter 3: Design and Implementation

Chapter 4: Ex-Ante – Methodological Issues in Cross-Cultural Business Research

Chapter 5: Ex-Post – Methodological Issues in Cross-Cultural Business Research

Chapter 6: Strategies for Improving the Relevance of Cross-Cultural Research in International Business

About the author

Julie Anne Lee is a professor at the University of Western Australia, in the Business School. Her research focuses on cross-cultural theory, measurement and application in the tourism and consumer behaviour contexts. Most recently, she has been examining personal values across cultures. Her research was published in Personality and Individual Differences, Journal of Personality and Social Psychology, Journal of Cross-Cultural Psychology, Journal of Personality Assessment, Journal of International Marketing, Journal of Business Research, International Marketing Review, Tourism Management, Annals of Tourism Research, among others. Her research has attracted over $1 million in competitive funding in recent years.