Jennifer Lees-Marshment & Walter W Wymer Jr 
Current Issues in Political Marketing [EPUB ebook] 

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Explore the increased need for marketing within the political arena
Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i

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Format EPUB ● Pages 336 ● ISBN 9781136792120 ● Publisher Taylor and Francis ● Published 2006 ● Downloadable 6 times ● Currency EUR ● ID 2627128 ● Copy protection Adobe DRM
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