The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.
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Language English ● Format PDF ● Pages 233 ● ISBN 9783486709964 ● File size 18.4 MB ● Publisher De Gruyter ● City Berlin/München/Boston ● Published 2012 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 6375153 ● Copy protection Adobe DRM
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