Jens Diehlmann & Joachim Häcker 
Automotive Management [PDF ebook] 
Navigating the next decade of auto industry transformation

Apoio

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.

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Língua Inglês ● Formato PDF ● Páginas 233 ● ISBN 9783486709964 ● Tamanho do arquivo 18.4 MB ● Editora De Gruyter ● Cidade Berlin/München/Boston ● Publicado 2012 ● Edição 1 ● Carregável 24 meses ● Moeda EUR ● ID 6375153 ● Proteção contra cópia Adobe DRM
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