The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.
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Limba Engleză ● Format PDF ● Pagini 233 ● ISBN 9783486709964 ● Mărime fișier 18.4 MB ● Editura De Gruyter ● Oraș Berlin/München/Boston ● Publicat 2012 ● Ediție 1 ● Descărcabil 24 luni ● Valută EUR ● ID 6375153 ● Protecție împotriva copiilor Adobe DRM
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