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Jessica Lichy 
Driving Trends of International Business in the 21st Century [PDF ebook] 

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Cover of Jessica Lichy: Driving Trends of International Business in the 21st Century (PDF)

Based on ongoing research at IDRAC Business School (France) and drawing from guest lectures at international partner universities, this volume discusses the changing landscape of 21st century business. Written by scholars and practitioners across the globe, it covers a number of business-related issues, ranging from contemporary consumer trends to management styles, underscoring the notion of the global village and drawing attention to subtle differences. The book will appeal to undergraduates, postgraduates and managers who have an interest in how theories can be used to explain and identify the changes taking place in the global, online business environment.

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Format PDF ● Pages 209 ● ISBN 9781527535831 ● Editor Jessica Lichy ● Publisher Cambridge Scholars Publishing ● Published 2019 ● Downloadable 3 times ● Currency EUR ● ID 7067635 ● Copy protection Adobe DRM
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